We met in Australia, then survived a year and a half of long distance. When the world shut down, Josh moved to the Netherlands in the middle of Covid and started a business just to stay with Siena. Eventually, we got married in Aruba—the only country with open borders where both families could meet.

Two years later, we packed up everything and moved to Michigan with just a few thousand bucks, no car, no house, no jobs, and no plan except: figure it out.

So we did. We opened a business credit card, maxed it out on video gear, hit every networking event, and cold-called like crazy. Within a year, we paid off the debt and took home $75k. We were over the moon.

Then we hired a business coach who told us to stop networking and start running ads. So we dropped five figures to learn, spent six months testing, failing, and testing some more—until it finally clicked. One client. Then another. And another. Before long, we’d figured out how to turn every $1 we spend on ads into $20.

Now we’re a full-time team of five and growing. The same system we figured out for ourselves is now what we build for other Michigan business owners—so you can skip the wasted years (and wasted cash) of trial and error.